Windows and doors
Growing a window and door company into new areas
To grow a window and door company into a new area without wasting ad spend, start the new area on the ads that already sell, count every enquiry and sale by postcode, and raise its budget only once its cost of sale holds. When Nivoro Marketing added Glasgow to the Facebook ads it runs for Eco Glaze Scotland, a window installer, on 13 August 2026, 9 jobs worth £25,600 came from Glasgow, Lanarkshire and Renfrewshire postcodes, out of £108,340 sold from £8,148.47 of ads across the account, 21 June to 24 October 2026.
£108,340 sold from £8,148.47
All 26 sold jobs from our Facebook ads, 21 June to 24 October 2026, counted on Eco Glaze's own sales sheet.
9 jobs, £25,600
From Glasgow, Lanarkshire and Renfrewshire postcodes, where the ads started on 13 August 2026.
17 jobs, £82,740
From Dundee, Perth, Fife and Edinburgh postcodes.
Every sale on its postcode
The postcode question went on the lead form in June 2026, before Glasgow was added, so every sale above already sat on its area's line.
Branches
A new branch or showroom
A new branch or showroom is a new area with a building and a team in it, so it gets counted the same way: its own enquiries, its own sales and its own cost of sale, from its first week.
Our fractional CMO and marketing team is for UK window and door companies doing £10m to £50m a year. Running the ads that win in one branch or area across the rest comes with the Region and Group tiers, and launching new branches and showrooms comes with Group. Here’s what it costs.
The whole account is written up, figure by figure, in the Eco Glaze Scotland case study. Read next: cost of sale for window and door companies, and which ad made the sale.
Questions
Questions on new areas
Should a new area get its own campaign?
Not until it sells on its own. Until then it shares the campaign that already knows who buys.
How fast should we raise the ad budget in a new area?
10 to 30% at a time, a couple of days apart, once its cost of sale holds. If a step goes wrong, step back down.
How do we know which area a sale came from?
Ask for the postcode on the lead form. Every enquiry, and every order it turns into, then sits on its area's line.
What if we haven't got the fitters for a new area?
Then the fitters come before the ads. On our Group tier, recruitment ads for fitters run when capacity is the limit.
Book a call
We’ll place a fractional CMO & Marketing team in 14 days that outperform last month’s figures, or you don’t pay. Book a call and bring last month’s figures, area by area.
Run from Bishopton, Renfrewshire by @jacquesresults.