Tree surgeons

Facebook ads for tree surgeons

We run the Facebook ads for Staleys Tree Solutions in Stirling. From 9 July to 25 October 2026 we spent £1,643.16 on them, and 12 jobs from those leads sold, worth £12,125 on the tracker we share with Gillon Staley. Here’s how we run Facebook ads for tree surgeons: an ad for each job, the starting price on the picture, and every pound held up against the work it sold.

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The set-up

How we run Facebook ads for tree surgeons

This is the set-up on Staleys’ account.

An ad for each job

Hedge removal and tree removal sell to different customers at different prices, so each has an ad of its own, and the account shows us which job is bringing the leads in cheapest.

The starting price on the picture

On 22 September 2026 we put the starting price on the hedge and tree removal pictures, so everyone who fills in the form from those ads has already seen what the job starts at.

A form that flags the urgent jobs

The lead form asks what kind of work it is, from felling to storm damage, and how soon they want it looked at, so an urgent job stands out before anyone rings back.

Stirling and 20 miles round

Staleys' ads run around Stirling and up to 20 miles out, on a single budget of £20 a day.

You can see how we run Facebook ads for every client, step by step.

The set-up

How we run Facebook ads for tree surgeons

This is the set-up on Staleys’ account.

An ad for each job

Hedge removal and tree removal sell to different customers at different prices, so each has an ad of its own, and the account shows us which job is bringing the leads in cheapest.

The starting price on the picture

On 22 September 2026 we put the starting price on the hedge and tree removal pictures, so everyone who fills in the form from those ads has already seen what the job starts at.

A form that flags the urgent jobs

The lead form asks what kind of work it is, from felling to storm damage, and how soon they want it looked at, so an urgent job stands out before anyone rings back.

Stirling and 20 miles round

Staleys' ads run around Stirling and up to 20 miles out, on a single budget of £20 a day.

You can see how we run Facebook ads for every client, step by step.

The account

What Staleys’ ad account shows

13 hedge leads at £21.88

Over the 30 days to 3 October 2026, the hedge removal ad brought in 13 leads at £21.88 each: 68% of the account's leads, from 49% of its spend.

Counted on Gillon's own sheet

Meta counts the leads, and Gillon's own sheet counts the work sold. We judge the account on his sheet, because a lead only matters to a tree surgeon once it's a job.

Our Staleys campaign to 25 October 2026, every figure dated, is in the Staleys Tree Solutions case study.

Website and ads

The website and the ads, from the same people

Gillon put it in his own Facebook recommendation on 16 June 2026: “He has now re designed my website and we are moving into ads as he has been consistent with what he can deliver and how it’s delivered. Great guy and a great addition to my team”

We redesigned Staleys’ website first, then moved them into ads. Here are the websites we build, and everything we do for local businesses is on our marketing services page.

Getting a tree surgeon up the Google map is a separate job, and we run it as Local SEO by Rank on Google.

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We now run Facebook ads as part of a fractional CMO and marketing team for window and door companies doing £10m to £50m a year, priced by your sales. If that’s your business, here’s what it costs.

Run from Bishopton, Renfrewshire by @jacquesresults.

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