Windows and doors

Facebook ads for double glazing companies

When we run Facebook ads for double glazing companies, we judge them on jobs sold, because one signed job is worth thousands. From 21 June to 24 October 2026 we spent £8,148.47 on Eco Glaze Scotland’s Facebook ads, and on Eco Glaze’s own sales sheet 26 of the leads became sold jobs, worth £108,340.

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The sales tracker

£108,340 sold from £8,148.47 of ads

Eco Glaze’s own sales sheet follows every lead our ads brought in, from the first call to the signed job.

£8,148.47 of Facebook ads

From 21 June to 24 October 2026 we spent £8,148.47 on Eco Glaze’s Facebook ads.

26 jobs sold, worth £108,340

On Eco Glaze’s own sales sheet, 26 of the leads those ads brought in became sold jobs, worth £108,340, from leads dated 26 July to 20 October 2026.

26 of 63 priced leads bought

Of the leads given a price, 26 of 63 bought, 41.3%, counting leads up to 20 October 2026.

£313.40 of ads behind each sale

That’s £313.40 of ad spend behind each sale and £13.30 of sold work for every £1 of ads, on an average job of £4,166.92.

The sales tracker

£108,340 sold from £8,148.47 of ads

Eco Glaze’s own sales sheet follows every lead our ads brought in, from the first call to the signed job.

£8,148.47 of Facebook ads

From 21 June to 24 October 2026 we spent £8,148.47 on Eco Glaze’s Facebook ads.

26 jobs sold, worth £108,340

On Eco Glaze’s own sales sheet, 26 of the leads those ads brought in became sold jobs, worth £108,340, from leads dated 26 July to 20 October 2026.

26 of 63 priced leads bought

Of the leads given a price, 26 of 63 bought, 41.3%, counting leads up to 20 October 2026.

£313.40 of ads behind each sale

That’s £313.40 of ad spend behind each sale and £13.30 of sold work for every £1 of ads, on an average job of £4,166.92.

The account

What we changed on the account

The account had been running for about a year before we took it on. Here’s what we changed.

Facebook sees the sales

Since 8 October 2026, when a lead is marked booked, quoted or sold on Eco Glaze’s sheet, that goes back to Facebook, so it can tell a lead that bought from one that only filled in a form.

Near-copies cut back

Five of the ten ads ran the same body text word for word, which Facebook reads as one ad, so we put the budget behind the few bringing in the cheapest leads.

A £655-a-day campaign cleared out

A campaign that had never spent a penny was still switched on with £655 a day behind it, over a fifth of our first three months' spend in a single day, and we cleared it out.

One package price on the ad

The package ad printed one price for four windows and a door on the picture. Over its life it brought in 41 leads at £23.22 each, more than any other ad in our first campaign.

Lead to sale

Every lead followed to the sale

Our leads land on a tab of their own in Eco Glaze’s sales sheet, and in June 2026 we added a postcode question to the lead form, so the company knows where each survey would be before anyone picks up the phone. That tab is where the 26 sold jobs on this page were counted.

We’ve written up the whole account, figure by figure, in the Eco Glaze Scotland case study. Every account we take on is run the same way, set out in full on our Facebook ads page.

We build websites too, and run local SEO under its own brand, Local SEO by Rank on Google. All three are on our marketing services page.

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If you run a window and door company doing £10m to £50m a year, the Facebook ads on this page come as part of a fractional CMO and marketing team, priced by your sales. Here’s what it costs. Book a call and bring last month’s figures.

Run from Bishopton, Renfrewshire by @jacquesresults.

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