Page 3 to position 1 for double glazing Glasgow in 11 weeks. Full premium rebuild plus local SEO across three adjacent towns.

11 weeks

page 3 to position 1

4 towns

ranking top three after rebuild

+82%

qualified form submissions month over month

3.4x

conversion rate on the rebuilt site

CONTEXT

Tony runs Eco Glaze Scotland out of Glasgow, selling uPVC double-glazed windows and doors across central Scotland. £120k a month when he came to us, scaling to seven figures. Strong product, strong word of mouth, weak digital.

CHALLENGE

The existing site was a 2019 template that converted poorly. Money keyword (double glazing Glasgow) sat at page 3. Three adjacent towns Tony wanted to expand into were not ranking at all. Google Business Profile was incomplete with no posts in 18 months.

APPROACH

Full premium rebuild in weeks 1-6. Conversion-first home, service detail pages, and three location pages for the adjacent towns. Parallel local SEO and GBP overhaul. AI search optimisation for ChatGPT and Perplexity citations in the windows category.

OUTCOME

Position 1 for double glazing Glasgow at week 11. Top three for all three adjacent towns within 16 weeks. Conversion rate on the rebuilt site is 3.4x what the old template delivered. Eco Glaze is on track to break £200k monthly by Q4.

"The rebuild paid for itself in the first quarter. I had been told a new site would take 6 months and not move the needle. Nivoro shipped it in 6 weeks and we ranked top three by week 11."

Tony [Surname]

Founder, Eco Glaze Scotland · Glasgow

YOUR BUSINESS COULD BE NEXT

Same playbook. Different industry. Same guarantee.

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nivoro · Glasgow, UK · seo@nivoro.co.uk

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