From position 14 to position 1 for boiler installation Glasgow in 9 months. Inbound calls up 147%.

+147%

inbound calls month over month

14 → 1

position for boiler installation Glasgow

9 mo

time to position 1

23

money keywords now top three

CONTEXT

Rob runs Direct Boilers and Heating out of Glasgow. When he came to us he was already doing £30k-£50k a month, mostly from word of mouth and a small Google Ads spend. He had tried two SEO agencies before us. Both promised top three. Neither moved his rankings past page two.

CHALLENGE

The site was Wordpress, lightly built, with thin service-area pages. Money keyword (boiler installation Glasgow) sat at position 14. Five higher-volume adjacent keywords were not ranking in the top fifty. Google Business Profile was incomplete and posting nothing.

APPROACH

Month 1, full technical audit and a rewrite of the home and service-area pages with conversion-first copy. Month 2-3, Google Business Profile rebuild plus citation cleanup across 47 directories. Month 4-6, content cluster around boiler installation, boiler repair, and boiler service Glasgow. Month 7-9, link-earning through real industry partnerships, not PBNs.

OUTCOME

Position 1 for boiler installation Glasgow at month 9. Inbound call volume up 147% month over month. 23 money keywords now in the top three across the boiler category. Rob has scaled from £40k a month to a £100k+ monthly run rate, and the engagement is into year two.

"We tried two SEO agencies before Nivoro. Both promised top three, neither delivered. Jacques' team got us to position 1 in nine months and our inbound calls went up 147%."

Rob [Surname]

Founder, Direct Boilers and Heating · Glasgow

YOUR BUSINESS COULD BE NEXT

Same playbook. Different industry. Same guarantee.

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nivoro · Glasgow, UK · seo@nivoro.co.uk

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