Facebook ads in Perth: a glazing firm sold £108,340 from £8,148.47 of ad spend

Facebook ads are easy to judge by the wrong number. A business can watch the leads stack up every week and still not be shown which of them turned into paid work. So here is one worth reading properly. Eco Glaze Scotland, a glazing firm based near Perth, handed us their Facebook ads. The campaign went live on 21 June, and by 24 October we had spent £8,148.47 on those ads. The leads they brought in turned into 26 jobs and £108,340 of work sold, logged on the owner's own job sheet. Here is the campaign we built, and why the only number worth watching is the work you sell.

Most glaziers we speak to can get leads. What they struggle to tell you is how many of those leads ever became a quote on a kitchen table, let alone a signed job. That gap is the whole game. Tony runs a proper installation business out of Perth, and he sells across Dundee, Fife and over to Glasgow, and he closes well once he is in front of the right homeowner. Our job was to bring him homeowners he could actually sell to, and to count every one that turned into work.

What the Facebook ads did for a glazing firm near Perth

Between 21 June and 24 October we spent £8,148.47 on Facebook ads for Eco Glaze, and by late October the owner's own tracker showed 26 jobs and £108,340 of work sold from the leads they brought in. The jobs ran from single windows to whole-house orders, which is the point of selling to homeowners rather than buying the cheapest click going: one whole-house order is worth more than a stack of tyre-kickers. When Tony had finished updating his sheet, he sent the total over himself: "£108,340 total."

The three things that turned enquiries into sold jobs

The result came from three decisions, and you can hold your own ads up against each one.

First, we aimed the ads at homeowners who could actually buy. The campaign runs on Facebook lead forms, so the enquiry happens inside Facebook with nothing to download and no website to wait for, and we pointed it at homeowners across Dundee and Perth to start with, then opened up Glasgow once it was working. Older houses, people who own the place and have been meaning to sort the windows, inside the patch Eco Glaze covers.

Second, we built it around one straight offer: a free home survey and a written quote, with no obligation and no hard sell. The form asked three short questions, whether they own their home, what they want done and when, so the enquiries that came through were homeowners ready for a price rather than people tapping a box out of boredom. A plain offer from a real local installer gets the right hand up.

Third, we kept score every week in the owner's own terms. Leads in, surveys booked, surveys sat, jobs sold, so we could always see which spend was turning into work and which was not. The budget followed the jobs: as they came in, we put more behind it. That weekly count is the part most owners never get to see, and it is the difference between an account you hope is working and one you can prove is.

Why leads are the wrong number to judge your ads on

If you run a trade and you spend on Facebook, the useful bit here has nothing to do with windows. A lead is a name and a number until someone sits in a room and quotes the job. So when someone shows you a long list of leads, the question to ask is a simple one: how many of them turned into work you got paid for? Your result is the work you sold.

Put it to whoever runs your ads, then. Ask how many of those leads became quotes, how many of those quotes became jobs, and whether you can see that count every week. If nobody can show you, they are watching the wrong number for you.

Where the £108,340 and the £8,148.47 come from

The £108,340 is the work sold off the back of the leads our Facebook ads brought in, taken straight from the owner's own job sheet, where every enquiry we send lands and every sale gets a value written against it. 26 of those jobs were sold between late July and late October 2026. It is the value of the work booked, as the owner logged it, and he confirmed the total himself. The £8,148.47 is what Meta reports we spent on the two campaigns we run for Eco Glaze, from 21 June, when the first went live, to 24 October. We count a job once it is sold, because the lead was never the thing you were paying for.

If you are a local trade spending on Facebook ads and nobody can tell you how much actual work has come back for the money, book a call. We will show you how we count it, job by job, and what it looks like when the number that matters is the work you sold.